Coaches, dancers, sportsmen… They triumph over the networks with their new methods and inspire their community by sharing their daily life.
It is the most practiced sporting activity in the world and in France (1): fitness is the discipline par excellence before running, cycling, football and swimming. Dusted off by creative coaches on the go, the heir of aerobics reinvents itself on the digital. Because from the Covid-19 pandemic and the subsequent confinements to which amateurs have pushed train at home, the remote sports market continues to expand. After theaters closed, health and fitness app downloads went from 565 million to 811 million in the second quarter of 2020 alone (2).
A mania that does not fade, given that 80% of club members are considering the possibility of continuing virtual training (3). On Instagram and YouTube, Eldorados of new holistic trends, a multitude of live courses and new free programs have emerged around this time, making the practice accessible to as many people as possible, but also opening the doors to amateur and opportunistic coaching. . Certified teachers have distinguished themselves by creating their own online platforms, offering more qualitative content by subscription or on demand.
On video, because it’s good to sweat
These stellar instructors have convinced hundreds of thousands of devotees with their innovative concepts (from mixed ballet to boot camp, pilates on 2000s pop songs, or even dynamic yoga on hip-hop music), but not only … being gurus with a unifying aura have been able to forge bonds with their community through the screen, communicating in real time with their members and revealing the backstage of an entrepreneur on social networks. Portraits of six of them that make the French sweat as much as they fascinate them.
(1) Ipsos study “Global views on exercise and team sport”, July 2021.
(2) “State of Mobile 2022” report from analytics firm App Annie.
(3) Les Mills Global Fitness Consumer 2021 Study.
Lucile Woodward, the sense of balance
●His journey This former science journalist dropped everything to pass his state sports coach diploma. A pioneer in an era when the term “influencer” did not yet exist, he created his YouTube channel in 2014. he Speaks without taboos about all concerns about women’s fitness and well-being in a broad sense. Three years later, he created his own method, Body by Lucile, which he is perfecting today, surrounded by a team of nutritionists and psychologists to provide comprehensive support. His frankness and benevolence are particularly appreciated by his 257,000 Instagram subscribers.
●His method Realistic and progressive programs to achieve and maintain long-term results. Developed according to seasons or themes (legs, stomach, arms, swimming, running, etc.), these multimedia e-books contain virtual sports sessions, balanced menu ideas or even audio recordings to increase motivation. Something to make life easier for her clients, “women who have a high mental load, demanding jobs, children and who want to do everything at the same time. Those who are very active and who have enormous time and organizational constraints, “she explains.
●His advice on wellbeing “My best ritual to combat my sleep problems is to exercise in the morning in daylight. It wakes you up and puts you in shape for the day, especially when you’ve slept badly. The benefits are felt the same evening.
Sports programs from € 39.90 downloadable at lucilewoodward.com
Sissy Mua, concentrate of energy
●His journey The influencer with 1.5 million subscribers on Instagram has made it to the big names since she passed her training as a coach. The Nicoise, however, is far from being a beginner: she celebrates the 11th anniversary of her YouTube channel, which pushed her to the rank of fitness star thanks to her videos of her “Bikini with Sissy”. Faced with the tremendous success of her free sessions, this biology engineer by training founded the TrainSweatEat platform in 2018 with her partner, Tini.
●His method Short and intense workouts, timed to the nearest second to make the most of them. HIIT (High intensity interval training) to bodybuilding, through cross training, the multitude of disciplines offered (under the supervision of other specialized coaches) galvanizes its followers, who are looking for a rapid and radical transformation. Recovery and nutrition (100% vegan) are also not forgotten. “The goal is not just to chain the programs one after the other, but to carry them out all together. It is this group effect that keeps people motivated. They don’t feel alone in front of their TV, they know other people are training with them. We are a big family and that’s what makes us strong, ”sums up Sissy Mua, who has nearly a million subscribers to her application.
●His advice on wellbeing “I train in the morning to make sure I allow myself this time for myself, because too often, in the evening, my session is lost due to my long working days. So, I arrive at work in a good mood, because my sporting goal has been achieved.
TrainSweatEat app, subscription from € 5.50 per month on trainweateat.com
Anouk Hamel, the angel of vitality
●His journey A dancer at the Paris Conservatory for more than ten years, Anouk was injured before taking the entrance exam for the Opera. As an escape, this state-certified coach teaches in prestigious Paris sports halls (Klay, Ken Club, 21Blanche, Ritz, etc.), where she builds a private clientele. Her popularity rating grew digitally during the pandemic: “I gave up five lessons a day live on club social media, it was a total frenzy. In the beginning there were ten, in the end there were thousands, she remembers. My followers have started using the #BodyByAnouk hashtag to share their physical before / after results on Instagram. Then it became my business and my online course studio “.
●His method You shouldn’t trust her angelic physique – this sunny blonde doesn’t spare her students with her sustained workouts mixing streams from pilates, cardioboxing, or floor bars. The one who shares her life between Cape Town, South Africa and Paris always brings a holistic dimension to her workouts (meditation, stretching, breathing exercises, etc.), Turn to the four corners of the world, with breathtaking landscapes for the furniture.
●His advice on wellbeing “In the morning I work out empty stomach taking at least 10-20 breaths. It allows to activate the transit and to do a lot of good for the belly by massaging it.
Subscription starting from 16 € per month on bodybyanouk.com
Julie Granger, American dancer
●His journey This professional dancer made her bones in the companies of the Boston Ballet and the Joffrey Ballet in Chicago. Selected by the prestigious Equinox chain of gyms, she then taught fitness in New York, where she launched new registered concepts. Back in France, Julie Granger founded The Studio Paris: “I wanted to bring the fitness of the future to the American style that was missing here”, she explains, citing in particular among her creations the Brooklyn Barre (a mix of Pilates, dance and floor bar) or Ballerina Training (a boot camp-style circuit training course). After giving birth, she changed her business model by converting it completely to digital. Her English lessons, which she tours in the world’s finest hotels, draw customers from San Francisco to Sydney. At the same time, she has just been named Guerlain’s Wellness Expert.
●His method A language and movements inspired by classical dance: points of tension, push-ups and other deadlifts are mixed with HIIT movements. All to the sound of electro pop music. “People imagine the lesson of the cliché in a tutu, but it’s true training, that makes you sweat and give you pain. We maintain the training qualities of a dancer, drawing long, fine muscles, while working on his posture and gaining elegance and self-confidence, “says Julie Granger.
●His advice on wellbeing “I always start the day by drinking hot lemon water with a spoonful of honey to clear my throat before class. On summer mornings I like to make my super smoothie: a banana, two ice cubes, almond milk and a spoonful of almond butter.
Subscription starting from € 30 per month on thestudioparis.com
Clotilde Chaumet, hip-hop yogi
●His journey It was in California that the young woman fell in love with yoga, before training the Ashtanga method in India. Upon his return to France in 2016, he founded TIHHY (Très intense hip-hop yoga), a course that is the opposite of traditional zen and mystical atmospheres, because it is in the dark rooms of Dynamo’s indoor cycling studios that this coach hyperactive is making himself known to Parisians. She completed her yoga training in Los Angeles and quickly got to know her sound baths (sound baths with crystal bowls). After appeasing her over 44,000 Instagram subscribers to the sound of her “magic bowls” during the pandemic, the Nike ambassador goes digital: “This is what expanded my community to the provinces and Canada. Some have found that you can also progress by practicing online, ”notes Clotilde Chaumet.
● His method Punchy vinyasa yoga to urban music, between artistic performance and spiritual experience. The voluntarily intense pace encourages self transcendence and includes challenges, such as hand positions to “play down, challenge yourself, trust yourself,” she says.
●His advice on wellbeing “Every day I practice at least five minutes of meditation, just to reconnect with the breath, with the mind. The sound baths it really helped me find peace ”.
Subscription from € 16 per month on tv.tihhy.com
Julie Pujols-Benoit, the coach of the stars
●His journey It was an unfortunate event that gave birth to his vocation: “One day I spilled the water from the kettle on myself. Half of my body had second and third degree burns. I wore a special dress for a year and a half. That’s how I realized that I was really missing movement, “says Julie Pujols-Benoit. Once restored, the Bordeaux native takes her revenge by earning, in 2010, the state diploma of sports coach without a doubt, before training in Pilates and now counts among his clients Adèle Exarchopoulos, Ana Girardot and Géraldine Nakache.
●His methodSculpting an hourglass waistline and Jennifer Lopez’s buttocks on a gritty 2000s playlist: that’s the recipe for her famous Pilates Booty, sold out in Parisian sports clubs. During his imprisonment, his live sessions on Instagram bring him new notoriety
(65,000 subscribers) and encourage her to recreate Les Cours de Julie online. There are many methods (Color Sculpt, Barre Fitness, etc.), recommended by gynecologists for their benefits in toning the perineum.
● Her beauty and wellness tips“Facial self-massage with gua sha or with fingers. I do this in the morning and in the evening in my bed, for five or ten minutes. It’s fast, it’s inexpensive, and it’s really good for your skin.
Subscription starting from 25 € per month on lescoursdejulie.com