Who among us has never made an online purchase? We would probably all respond positively. During periods of confinement, we have learned to also buy basic groceries and order groceries. It is no coincidence that last year the growth rate of online sales did not stop compared to the boom of 2020 which marks a + 45%. According to data collected by the B2c E-commerce Observatory, online purchases increased by 18% in 2021.
The convenience of having any item we want close to home is unparalleled and we’re willing to add a few bucks for shipping. On the web there are really a lot of items that would be hard to find in stores near you. From products specific to our hobbies, to unavailable spare parts, from ebooks to make-up. Online prices are often very advantageous and sometimes you can really save a lot of money. But if we knew more about the strategies used by marketing gurus, we could save even more.
If we order groceries or buy on the Internet, we could save a lot of money by knowing this trick
There is a really burning issue for e-commerce creators and owners. They just can’t find the peace to solve this problem: the abandoned carts. Suffice to say that only 30% of the electronic baskets filled by users arrive at the checkout. This does not mean that we are a people of renunciates, indeed there are specific reasons why an order is not concluded. Among these, there is for example the final calculation of the shipping costs which could be too expensive.
The thing is, marketers try to take any gimmick to convince us to buy and turn the cart into a sale. So here is a trick that is sometimes used and that we could use.
The discount to finalize the order
In Italy it is still quite rare but this marketing strategy is taking hold. To everyone who abandons a cart, an email is sent with a discount coupon as an incentive to complete the order. Most of the time it’s 5% of the basket or the shipping costs are free.
So what could we do to save on our purchases:
- eyeing e-commerce from where we want to buy, register on the site, we also leave the email address;
- we put all the products that interest us in the basket;
- we close the e-commerce page or log out.
We make sure that among the items we need, there are no products with low availability. In this case, we could risk not finding any more parts. So better buy now in this case.
In a few hours, we should receive the e-mail inviting us to finalize the order by taking advantage of a discount.
Unfortunately, there’s no way to know what e-commerce marketing strategy has chosen first. However, if we order groceries or buy online, we could save money if you sent a coupon to complete the sale. Otherwise, patience or you buy without discount and coupons!
To save time and money, many shop online on their supermarket website but do not yet know these 3 apps