New 7 Series: The BMW of all superlatives


The new BMW 7 Series offers a decidedly innovative driving experience focused on driving pleasure, exceptional comfort on long journeys and an unprecedented digital experience. This new model perfectly embodies BMW’s formidable capacity for innovation. Worldwide, the new BMW 7 Series will be offered exclusively in a long wheelbase body variant, offering rear passengers exceptional space and comfort.

Exterior design: expressive, impressive, exclusive

At the front, the new BMW 7 Series is fitted as standard with adaptive matrix LED headlights, with BMW Selective Beam function, an anti-dazzle assistance system for the high beam. The lighting features are divided into two distinct light segments. The upper segment, consisting of a very thin light strip, contains the daytime running lights, the position lights and the direction indicators.

The optional BMW Iconic Glow headlights create a unique lighting effect using individually LED backlit L-shaped Swarovski crystals. They perform the functions of sidelights and daytime running lights. As for the dipped and high beam headlights, they are integrated into the lower optics, which stand out as much for their rearmost positioning in the front bumper as for their dark finish.

The contour lighting of the BMW kidney underlines the impressive character of the front. Combined with the BMW Iconic Glow crystal headlights, this lighting comes to life in two light sets “Welcome” and “Goodbye”. The new model features other specific stylistic signatures, including the elegant surfaces of the front bumper and the sculptural shape of the bonnet, characterized by its sporty central inflection.

Like the front, the rear of the new BMW 7 Series impresses with its clearly structured surface arrangement. The LED lights with a particularly slim design are distinguished by their minimalist elegance. The taillights extend slightly to the sides.

Available as an option, the M Sport finish exudes an impression of sportiness characteristic of the brand’s models. An M Sport Pro package is also available. The BMW M variants of the new 7 Series, which will be unveiled in the course of 2023, promise a particularly intense experience, both visually and sporty.

These models can also be optionally equipped with an M Performance package. The new BMW 7 Series benefits from an exterior color chart consisting of one solid color and nine metallic colors. Four BMW Individual colors are already available, and other special colors with a particularly distinctive style will also be offered in the future. Finally, for the first time, BMW Individual two-tone colors are offered as an option for all versions.

High quality entertainment experience

The BMW Cinema Display features a 31.3-inch 8K touchscreen with Bowers & Wilkins surround sound with seat-integrated subwoofers, door-integrated touchscreen remotes (BMW Touch Command) and a bumper system. up.

The BMW Theater Screen with integrated Amazon Fire TV allows passengers to enjoy up to 4K / UHD content from popular apps (subscriptions may be required). Customers can watch videos, play games, listen to music, get information and watch downloaded programs on the go.

Whatever their preferred entertainment mode, the occupants of the BMW i7 benefit from an unparalleled acoustic experience thanks to the BMW IconicSounds Electric system. Indeed, for the first time, all driving soundscapes developed as part of the collaboration between the BMW Group and renowned film music composer Hans Zimmer are available.

New comfort seats as standard, optimized Executive Lounge offer

The BMW 7 Series is equipped with newly developed comfort seats as standard. They offer a more generous seat surface than the previous generation, but also numerous electrical adjustments, a heating system and lumbar support for the driver and front passenger.

The optional multifunction seats in the front and rear offer an active ventilation function with optimized cooling and a massage function that includes nine programs. With Executive Lounge options, rear seat passengers benefit from a recline back function and an integrated footrest positioned behind the front passenger seat.

The new BMW 7 Series is equipped as standard with the Veganza upholstery, a new material that reproduces the properties of leather and benefits from a perforated and generously padded finish for a more comfortable seat. In addition to the four-zone automatic climate control with discreet nozzles, the new model comes as standard with heated surfaces on the door armrests and center console.

The fixed panoramic glass roof is also included as standard, which is considerably larger than the previous generation. Finally, the sedan can be optionally equipped with the new version of the Sky Lounge panoramic glass roof, as well as the automatic door mechanism.

Power and efficiency: a wide range of motors

The new BMW 7 Series will be offered as a 100% electric BMW i7 xDrive60 limousine (combined WLTP power consumption: 18.4 – 19.6 kWh / 100 km; combined CO2 emissions: 0 g / km). The BMW i7 xDrive60 is equipped with two electric motors that develop a combined power of 544 hp (400 kw), and benefits from numerous innovations to increase its range (from 591 to 625 km in the WLTP cycle).

The 300 hp (220 kW) in-line six-cylinder diesel engine, combined with 48 V light hybridization, of the BMW 740d xDrive (WLTP combined fuel consumption: 5.9 – 6.9 l / 100 km; emissions of CO2 in the combined cycle: 157 – 182 g / km) will complete the engine range. The plug-in hybrid variants of the new BMW 7 Series are expected to go on sale at the beginning of 2023. Like the BMW i7, they will be equipped with the fifth generation of BMW eDrive technology, which allows an electric range to be increased by more than 80 km in the WLTP cycle. .

Further variants of the BMW i7 will be presented later, including the future flagship of the range, the BMW i7 M70 xDrive (combined power consumption WLTP: 21.2 – 26.4 kWh / 100 km; combined CO2 emissions: 0 g / km) which develops 660 HP (485kW). The power and energy consumption figures for the BMW i7 M70 xDrive are estimates based on the current level of development of the model and take into account the temporary boost function.

Innovative automated driving and parking technologies

The new BMW 7 Series benefits from the widest range of automated driving and parking systems ever offered on a model of the brand. These innovative technologies ensure seamless integration of current systems and foreshadow the medium-term implementation of level 3 autonomous driving functions.

By combining Active Cruise Control with the Stop & Go function with the Steering and Trajectory Control Assistant, the new model offers a particularly intense automated driving experience. The system can thus adapt speed and directional maneuvers to the situation with great precision thanks to the automatic speed limit assistant, route tracking function, traffic light recognition and active navigation.

On models with Park Assist Pro, the reversing assistant can now perform directional maneuvers over a distance of up to 200 meters. In addition, the maneuvering assistant provides additional assistance to the driver. Once the system has previously recorded the progress of a maneuver, the car can autonomously assume all the tasks necessary for its execution: acceleration, braking, steering and transition from forward to reverse.

The remote control function, which is expected to be available in the spring of 2023, will allow the driver to control entry and exit from a parking lot as well as other maneuvers from outside the car with their smartphone.

BMW iDrive and BMW version 8 operating system: a new digital experience

Based on version 8 of the BMW operating system, the latest version of the software interface, BMW iDrive privileges touch and voice commands. Whatever the situation, the new 7 Series offers the driver a precise and responsive display of navigation information and instructions thanks to the BMW Curved Display and the BMW Interaction Bar system.

The sedan also comes standard with the latest generation HUD head-up display and comes with Augmented View functionality, which is first shown in the information display behind the steering wheel. The new My Modes offering offers the driver and passengers a global experience by harmonizing the settings of the car functions, the display and the functions of the interior environment.

The BMW Intelligent Personal Assistant is now equipped with additional functionality and can take the appearance of up to 20 different icons. The BMW Maps navigation system offers BMW i7 drivers optimized functionality for planning charging stops along a specific route.

Now, Touch Command controllers also allow rear seat passengers to use the car’s audio system to make calls. With the Personal eSIM function, the new BMW 7 Series is fully integrated into the user’s digital ecosystem. Finally, the new BMW Digital Key Plus allows you to lock and unlock car doors from an iPhone using ultra-wideband (UWB) radio technology with greater security.

Sustainable and flexible production processes at the BMW Group headquarters in Dingolfing

The global launch of the new BMW 7 Series will begin in November 2022. Thus, 45 years after the debut of the first BMW 7 Series, the seventh generation of the series will also be produced at the BMW Group headquarters in Dingolfing (Germany).

At this factory, the 100% electric, thermal and plug-in hybrid variants are all built on the same assembly line. The Dingolfing plant also produces electric motors and high-voltage batteries for the BMW i7. Like the supply chain, the Dingolfing site increasingly relies on green electricity for production.

Furthermore, the strictly controlled selection of raw materials and the extensive use of secondary raw materials allow the new BMW 7 Series to make a significant contribution to the manufacturer’s ambitious sustainability goals.

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