Combining green entrepreneurship with women: a sustainable investment

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Combining green entrepreneurship with women: a sustainable investment



A specialist in start-ups and social, environmental and technological innovation, Bidaya supports entrepreneurs in the development and development of their high-impact projects. Bidaya has a proven track record in selecting and supporting innovative and growing projects.

UNDP Morocco

The United Nations Development Program (UNDP)

As the leading development agency of the United Nations, UNDP is well placed to contribute to the achievement of the SDGs through our work in approximately 170 countries and territories.

The United Nations Development Program (UNDP) Global Environment Facility (GEF) Small Grants Program (SGP) provides grants to non-governmental organizations and grassroots organizations (NGOs / CBOs) in developing countries to enable them to meet global environmental challenges while meeting local needs for sustainable development.

Green women entrepreneurs in a nutshell

Green women tenant is a support program for green female entrepreneurship run by BIDAYA with financial support from UNDP. Launched in April 2020, it aims to support for a period of two years 29 projects with an environmental impact led by womenthrough 3 promotions. The first 7-month support phase revolves around two strong axes,

→ Read also: Nearly 2.4 billion women do not have the same economic rights as men

An incubation period of 4 monthswhich aims to strengthen the entrepreneurial skills of project leaders and support them in structuring their economic model. The incubation program includes collective support activities (for cross-functional subjects) and individual support activities (to meet the specific needs of each entrepreneur).

A 3 month acceleration periodaimed at supporting them in their search for funding and facilitating their access. This objective is achieved thanks to specific and reinforced support activities and the establishment of a seed fund that allows them to access honorary contributions and / or loans for a total amount of + 450kMAD.

Winners of the UNDP award

The coup de coup prize of the jury was awarded to Tahrouyt Déco

Tahrouyt Deco revisits traditional Moroccan art through the creation of handcrafted products for interior decoration and the development of spaces that combine modernity and ancestral traditions. Tahrouyt thus creates Moroccan spaces that combine functionality, modernity and gold.

The award for the best green project was awarded to Madame Olympe

Madame Olympe is the first brand of Moroccan menstrual panties. Launched in November 2020, Madame Olympe offers a healthier alternative for women and the planet.

The impact of the program

The Women’preneur program aims to strengthen green entrepreneurship in Morocco

It thus allowed the supported startups to benefit from individual coaching, presentation workshops, strengtheningfinancial credibilitytheir green projects and collective intelligence laboratories to build their project

Key figures

29 supported entrepreneurs.

+ 6MMAD of turnover

637 Products and services marketed

+50 supported jobs

Closing ceremony

On February 24, 2022 in Casablanca, the entrepreneurs of the program participated in the “Green Village”. This concept store allowed them to exhibit their products for two days and to meet new customers by offering green alternatives.

On February 25, 2022, the program concluded with a ceremony that commemorated the main achievements and celebrated the entrepreneurs supported. This ceremony was also an opportunity to start a debate on the importance of supporting green and female entrepreneurship in Morocco.

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