Women aged 50 and over are unhappy with the economy. This could have an impact on the mid-term elections

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Women aged 50 and over are unhappy with the economy. This could have an impact on the mid-term elections

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Supporters of former President Donald Trump and then-presidential candidate Joe Biden speak ahead of a March 7, 2020 rally at the National World War I Museum and Memorial in Kansas City, Missouri.

Kyle Rivas | Getty Images

Women aged 50 and over are one of the largest and most trusted constituencies of voters.

And going into this election season, they’re not happy with the economy, according to new AARP research in collaboration with pollsters Celinda Lake, Christine Matthews, Kristen Soltis Anderson, and Margie Homer.

Their recent survey found that 52% of women in this age cohort say the economy is not working well for them, up from 37% in 2019.

According to the research, the main problems on these women’s minds: kitchen table budgets and the daily impact of rising prices.

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About 46% of women aged 50 and over surveyed said rising cost of living is the most important issue facing the United States now.

Furthermore, 59% said that rising prices is the most important aspect of the economy for them personally.

The survey was conducted online and by phone between February 2. March 18 and 3. It included 1,836 voters aged 50 and over who are likely to vote in 2022.

According to the survey, women in that age group have not yet decided which candidates to support. But their vote will most likely influence which parties get the majority in Congress and in the Chambers of State.

Only 17% of female voters aged 50 and over decided how they intend to vote in November.

Meanwhile, 65% say they won’t decide until weeks or days before election day.

The reason many of these female voters are indecisive is because they are not happy with their current leaders, Celinda Lake, founder and president of Lake Research Partners, said during a webcast on the research results.

“This dissatisfaction is leading this cohort, who usually decide early, to be undecided about how they will vote,” Lake said.

When you have elected leaders they are doing a bad job on issue no. 1 that people are obsessed with… then you have a very, very unstable situation.

Celinda Lake

founder and president of Lake Research Partners

Democratic, Republican and independent voters all gave politicians negative votes on most issues.

“Across the board, when it came to prices rising faster than income, you saw women from all parties saying that politicians were doing a bad job,” Lake said. “When you have elected leaders who are doing a bad job on issue # 1 that people are obsessed with … then you have a very, very unstable situation.”

The votes they cast could have a significant influence on the election results. Women aged 50 or over account for 27% of registered voters. In the elections of 2018 and 2020 they cast 30% of all votes.

Notably, women aged 50 and over are almost equally divided by party, with 44% supporting Republicans and 45% supporting Democrats. By contrast, men in that age group are skinny Republicans, with 51%, versus 38% Democrats.

The economy will likely still be in first place for these women’s electoral votes in November.

Currently, 72% of women aged 50 and over are concerned that they have enough income to keep up with rising costs.

Many of these women are not optimistic that the situation will improve over the next 12 months, with 47% saying they expect their financial situation to stay the same and 39% believing it will get worse. Only 13% said they think it will improve.

For women aged 50 to 64, retirement is a major concern. The survey found that 51% of women are concerned about whether social security will be available to them, while 30% are concerned that they have enough savings.

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