iFIT acquires Sweat, a leading women’s fitness apps

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iFIT acquires Sweat, a leading women’s fitness apps


iFIT Health & Fitness Inc. (“iFIT”), a global leader in connected sports software, content and equipment, today announced the acquisition of Sweat, a leading women’s health and fitness platform. The acquisition of Sweat strengthens iFIT’s presence in the global online fitness market and expands its offering, which seeks to bring the best interactive sports experiences to consumers around the world. Sweat will remain a standalone brand within iFIT. Financial terms of the deal were not disclosed.

This press release contains multimedia elements. See the full press release here: https://www.businesswire.com/news/home/20210713005589/fr/

(Graphics: BusinessWire)

(Graphics: BusinessWire)

Founded in 2015 by renowned trainer Kayla Itsines and CEO Tobi Pearce, Sweat has helped millions of women around the world become healthier, stronger and more confident. The Sweat platform is powered by a team of leading private instructors and offers over 5,000 unique workouts in 26 exercise programs ranging from strength training and high intensity interval training to yoga, barre and Pilates. Sweat co-founders Kayla Itsines and Tobi Pearce will continue to lead the platform’s business and retain their current roles. The company’s headquarters will also remain in Adelaide, Australia.

iFIT will work with the Sweat team to leverage their more than forty years of connected fitness experience and innovation to enhance the Sweat subscriber experience, establish brand presence in key international markets, and to increase and diversify content on offer, in particular cardio training sessions or sessions with equipment to be launched in the coming months. The acquisition will also allow iFIT and Sweat to co-develop the content on offer, resulting in a wider range of truly engaging fitness experiences. iFIT expects to support the growth in the number of jobs offered by Sweat, both short and long term, in product offering, design, marketing and content.

“Kayla, Tobi and the Sweat team have created an incredible brand and community of fitness enthusiasts,” said Scott Watterson, CEO and founder of iFIT. “We are thrilled to have Kayla’s authentic workouts and charismatic personality, along with all of Sweat’s other high profile coaches, joining the iFIT family. ”

“Our two companies, under the leadership of their founders, are very complementary. With this acquisition, our market reach expands into new geographies, new demographics, and new fitness preferences; in particular it allows us to cover commercial sports sessions and home workouts, anywhere in the world. We share the same vision: to help people around the world achieve their health and wellness goals. ”

Watterson added, “With Sweat, iFIT will be able to further expand its subscriber community and add new fitness styles and methods to its growing membership plans, giving the company a huge competitive advantage.”

“We have long admired iFIT, a leader in the fitness industry, and are proud to be joining the iFIT family,” said Tobi Pearce, CEO and co-founder of Sweat. “We look forward to working with Scott and his management team to accelerate the pace of our global expansion and further enhance the Sweat subscriber experience across the iFIT ecosystem.” With iFIT, we will be able to create a wide range of exciting new content to meet the growing fitness needs of our subscribers around the world. ”

Kayla Itsines, co-founder of Sweat, said the acquisition opens a new chapter in the company’s history.

“Sweat’s journey is incredible, from our humble beginnings, when I offered private lessons for women in my garden in Adelaide, to the launch of the Sweat app in 2015 and now our joining the iFIT family,” Itsines said. “We founded Sweat on our simple belief that fitness could really help women gain confidence and improve their health and quality of life. With iFIT’s strategic leadership, we will be able to create new world-class fitness products and content to support even more women on their fitness journey. ”

“This iFIT acquisition paves the way for an exciting new future for Sweat, allowing us to offer more value, more workout variety and more choice to women around the world. ”

Learn about iFIT Health and Fitness

iFIT Health & Fitness is a global health and fitness technology company offering unprecedented fitness experiences and solutions to its growing community of millions of engaged members in 120 countries. IFIT’s flagship brands – NordicTrack®, ProForm® and Freemotion® – are powered by iFIT’s integrated health and fitness platform, which provides seamless synchronization between the company’s proprietary software, themed content and equipment interactive. Headquartered in Logan, Utah, with offices in Paris, Shanghai, Melbourne and Manchester, the company offers engaging, adaptive and personalized workouts suitable for all fitness levels and interests. iFIT offers these proprietary interactive experiences through its broad offering of live and on-demand content, covering a full range of fitness methods.

Speaking of sweatshirt

The Sweat app is one of the largest online fitness platforms in the world dedicated to women. Founded in 2015, this top-notch app offers women convenient, on-demand access to expert fitness tips, personal trainers, and unique sports content designed by women for women. With 26 unique training programs delivered by a team of 13 instructors, led by co-founder Kayla Itsines, Sweat has nurtured a global community of over 50 million women through her social networks offering support and inspiration to help women achieve their fitness goals. The Sweat app is translated into eight different languages ​​and is available in 155 countries.

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