Entrepreneurship is on the rise. According to a recent study conducted by Ifop on behalf of the Bpifrance Business Creation Observatory, 30% of French people are part of the entrepreneurial chain. Logically, the question of how to create your business constantly arises. This requires preparation, anticipation and an important decision-making process. Between the various administrative and financial procedures and building a solid project, it can quickly become complex.
Laurent Dufour, founding director of the support site for creators and business managers, LeBlogDuDirigeant, talks about the challenges of entrepreneurship and the importance of support in setting up your own business.
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A strong will to undertake
” In recent years, there has been a shift in the vision of entrepreneurs’ society. The approach is better recognized and more appreciated than it was “Says Laurent Dufour. This is one of the reasons that explains this strong entrepreneurial appetite. According to the Ifop study, 50% of French people under 30 would now dream of starting their own business. A desire that took place during the health crisis, during which they were able to mature their project. According to a recent survey by Initiative France, this period influenced their decision to start a business in 30% of cases.
” Entrepreneurs choose this approach for several reasons. It can be seen that many of them choose entrepreneurship with the ambition of changing lines and taking part in the many changes that our society has to face: environmental, sociological, technological … explains Laurent Dufour.
The new challenges of entrepreneurship
However, these new leaders face very different challenges from those encountered before. ” Before the Internet, the entrepreneur had little information on starting a business and running his company. He was technical, not very accessible and the business of a few professionals including accountants and lawyers, who charged a lot for their advice. “Says Laurent Dufour. With the abundance of information available online, young creators must now be able to harness, understand, organize and synthesize this information.
” The challenge has now evolved. It is no longer a question of completing the administrative and legal formalities (which have been long, complicated and tedious), but of preparing a solid, feasible and differentiating project. The explosion in the number of business creations leads to greater competition between projects »Explains the Founding Director of the LeBlogDuDirigeant website. To be successful, these companies must develop competitive, innovative and differentiating offers that allow them to establish themselves in the market in a sustainable way. The rapid evolution of projects, tools and solutions means in fact rethinking and constantly adapting your project. ” All the steps that contribute to the preparation of the project are therefore of great importance: market study, business model, value proposition, business plan, forecast, etc. adds Laurent Dufour.
To face these ongoing challenges, the choice of partners becomes crucial. For a leader, however, it is not easy to choose the ideal ones, especially given the abundance of proposals. ” CRM, billing tool, online creation, banking, financing, accounting … each solution is sold as the best, the most competitive and the most suited to the needs of entrepreneurs. The choice of partners becomes complicated explains Laurent Dufour. A significant part is moving to fully online services, saving time and money. While this may be a solution in some cases, it still requires choosing the right partner. ” Making the right choice requires a certain acuity and knowledge of the market and existing offerings to select the appropriate solution. “, Explains the Founding Director of the LeBlogDuDirigeant website.
Addressing the gaps in the entrepreneurial ecosystem
The creation of a business is marked by several phases, sometimes it is difficult to know where to start. There really is no predefined path that guarantees success. ” The creator can benefit from many specific, but unrelated aids. There is a common thread missing, a reference that can accompany him throughout the project explains Laurent Dufour. Furthermore, it happens that these young creators are advised by partners who favor their commercial interests, not necessarily contributing to the realization of their project. These obstacles can slow start-ups, waste valuable time and create inconsistencies in their choices.
For this reason, LeBlogDuDirigeant’s teams of entrepreneurs are committed to helping new leaders address these difficulties and challenges. They write articles with concrete advice to guide them. Experts compare potential partners and present their pros and cons to help entrepreneurs find the best solution for their project.
The blog also offers free creation support tools, such as the “creation path”. ” It intervenes in various ways, in particular by dividing the entrepreneurial path into several distinct phases, allowing each of the essential points to be addressed independently. It therefore adapts to the not always linear paths of the creators explains Laurent Dufour.
” Encourage the business owner to ask the right questions to build a solid project. For each of the questions, the path suggests one or more resources in the form of articles, videos or modules. These allow you to identify the problem of the question and guide the creator to write his answer. He adds. The answers are then automatically distributed in a business plan template. The creator only needs to use the document made available to him to write a relevant business plan. The information provided remains confidential.
This initiative aims to help entrepreneurs address various current challenges, including adopting best practices from the start, choosing appropriate solutions and tools, and succeeding in establishing themselves in competitive markets. The goal is that each creator can develop and perpetuate his project.