Entrepreneurship: Here are four mistakes to avoid

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Entrepreneurship: Here are four mistakes to avoid

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  • Papa Atou Diaw
  • BBC Africa

Do you want to enter entrepreneurship? Surely you ask yourself many questions about the pitfalls to avoid before starting a business. We met some players from the business world. They have tips for you.

1. Not correctly assessing the size of the market

Joëlle Sow supports entrepreneurs. She is general secretary of Sen Start-up, an association whose role is, in part, to strengthen the skills of entrepreneurs, startup founders and their teams.

Entrepreneurs have some shortcomings, including assessing the size of their markets. This is to assess their ability to sell their products well and their ability to stand up for their ideas. ” You must therefore first define your market to better identify your targets and get to know the consumer profile ”, he explains.

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